strategy
TikTok Algorithm 2025: What Matters for Faceless Channels
By Devon Park · 2025-05-20
TL;DR
Watch time per second is the dominant signal. Caption clarity and loopable endings help. Always measure on your own data.
Average watch time per second is widely cited as a dominant ranking signal.
Looping endings often improve completion rate.
Captions burned in (not relying on platform autocaps) tend to outperform.
ReelMint burns captions natively and recommends loop-friendly outro lines.